Pestel analysis provides great detail about operating challenges nike, inc. The pestle analysis is a useful technique to study the impact of influencers on nike s business model and business case study. Despite the fact that nike has maintained its brand image and strong financial position it should comply all the laws and regulation. It concentrates and focuses primarily on producing sportswear and athletics products about. Pestle analysis consists of political, economic, technology and social culture. Introduction an american multinational corporation, nike, inc. Pdf nikes marketing mix and pestl analysis in vietnam. Pest pestel analysis replace this text lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum is simply dummy text of the printing and typesetting p e economic forces political forces social forces l t technological forces s legislative forces enviromental. Having been founded in 1964, nike serves to bring inspiration and innovation to every athlete in the world. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories.
Due to the high rivalry and brand loyalty between under armour and nike inc. Pestel analysis is a business strategic planning tool that is employed to perform a thorough business macroenvironment analysis so that an organization can determine the best decisions to survive in the market at any instance. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. The pestle steepl pest analysis report is a structure to examine the influence of external factors on the macro environment that affects the business of the adidas group. By conducting this analysis air asia would be able to get a better understanding on the growth and development of their organization. The mentioned factors could be positive or negative, but determining those factors proactively helps the government to devise the strategies to capitalize on the available opportunities and. Nike has strived to make innovative products which are technically advanced and fulfils the requirement of its consumers. Pestle approach, paying particular attention to any human resources management hrm issues that may arise under each heading. The pestle steepl pest analysis report is a structure to explore the impact of external factors on the macroenvironment that influences business of the nike company.
A five forces analysis, based on michael porters model, points out that competition, customers and substitutes are the most important external forces in nikes industry environment. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like china, india. Most people would appreciate as nike golf brand has good marketing relationship with tiger woods which is a world renowned golfer. The pestle analysis is a useful technique to study the impact of influencers on nikes business model and business case study. Following is an analysis of how the pestel forces affect nikes business.
To maintain its position in the athletic shoes market, nike inc. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nike, inc. Following is an analysis of how the pestel forces affect nike s business. Nestle pestle analysis pestel analysis of nestle mba. This is the detailed pest analysis of new zealand which discusses the political, economical, technological, environmental and legal factors of the country. Political analysis it is the responsibility of government to create such economic policies, which will have a great effect on the growth of business. Its swoosh symbol is easily recognized by everyone. Nike is a wellknown brand of sports gear and apparel.
In this amazon pestle analysis we will discuss the opportunities and threats of external environment of this eretail business. Pestle analysis pestle variations steeple pestlied etps pest steepled step stepe the most common variations are shown in the diagram above. Apart from having customers in the international market, it also has its suppliers located internationally. The nike vrio analysis shows that the financial resources of nike are highly valuable as these help in investing into external opportunities that arise. Because of nikes marketing research, the company has decided to revamp its apparel division to be more fashion savvy. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand. As a consumer of product will be one determining factor in whether a product will be sold or not sold, it is imperative to think about the different aspects that may impact a consumers choice product design being one of the aspects in question. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. However, one may find difficulty defining what product design is. By the early 21st century, nike became a wellrecognized brand all over the world with about. Nikes management analyzes its internal environment and makes decisions based on that analysis.
These are the sources and citations used to research pestle analysis of nike. Pest analysis measure market potential as well as the industrys situation. Introduction nike is an american sportswear company founded in 1972 by bill bowerman and phil knight. For example, nike golfs sq dymo driver offers players the ability to customize perimeter weighting to again promote a. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. This bibliography was generated on cite this for me on wednesday, november 25, 2015. This free ebook explains how to carry out a pestle analysis. Nike has focused on product innovation and marketing for growth.
However, nike also shows promise of a change in their current practices, with a strong resolve to become more eco. This study considers the contemporary business environment of nike using a. Pestle analysis of nike the focus should be on the macro environmental factors of nike, as it is an international organization, so consists of political, economics, society, and technology. It is a very useful business tool because businesses operate in constantly changing environment. Click the pdf icon below to download the ebook from the online library. Pestelpestle analysis of nike free pestel analysis. Pestle analysis free ebook in pdf, kindle and epub format. A critical analysis of apple was done on its corporate governance, corporate social responsibility and strategies. A pestle analysis can be used to consider political, economic, social, technological, legal, and environmental issues that may affect your organization. Remote work advice from the largest allremote company. It is listed on the nyse and is headquartered in the united states. The pestle analysis is a beneficial technique to study the impact of influencers on the adidass business model, growth trajectory, its business case, and market strategy. Pestle analysis of nike macro environmental factors business essay, 20. The important thing to note is that these are all just variations of the one analysis tool.
Nike swot 2020 swot analysis of nike business strategy hub. As a result of product and pricing research, nike has decided to continue to focus on the high end market while increasing its. I have tried to provide relevant information about nike pestle analysis and external environment analysis. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. The highest profitable technology company and historic trend setter original aspect is hidden from its customers. A swot analysis of nike for 2018 check out the brands strengths, weaknesses, opportunities and threats. By measuring these factors it becomes easier to determine market attractiveness as well as the potential of the business and ability to access the industry.
Amazon is an ecommerce industry leader founded by jeff bezos in 1994. Swot and pestle analysis of nike nike swot analysis. This advancement has reduced the cost of workforce which would be otherwise needed at a service store. Started as bookstore and diversified its business model to everything you can imagine. Nike was able to respond positively and promised to ensure environmental friendly policies by its suppliers. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. These also help nike in combating external threats. Pestle analysis of amazon the largest ecommerce comany. It is often used when launching a new product or service, exploring a new route to market, or selling into a new country or region. Pestle analysis of air asia business research utar. According to the vrio analysis of nike, its local food products are a valuable resource as these are highly differentiated. Pestle analysis of nestle analyses the brand on its business tactics. A pestle analysis of nike nike, fully known as nike, inc. They may have a strong brand and healthy finances, but they need to pay careful attention to the morality of their practices and watch out for other growing, cheaper outlets.
1393 357 1433 249 292 522 102 561 184 271 1065 329 288 1142 709 1537 355 1532 1450 1625 1063 273 520 1652 687 1014 1293 14 1384 139 701 863 252 127 634 1265 543 1114 551 1289 377 1334 260